Playbook · Clarity
The 7 Key Numbers Playbook
Seven numbers, read as one panel. This playbook walks through each in turn and shows how they connect.
Why these seven
Most business owners drown in reports they never read. The 7 Key Numbers strip the noise back to the handful of measures that actually describe the health of an owner-managed business: Revenue Growth, Gross Profit %, Operating Profit (EBITDA) %, Revenue per Employee, Cash Days, Core Cash Target and Business Return.
Revenue per Employee
Revenue per Employee is the productivity number. For accounting firms we calibrate the benchmark at £125k to £150k per person. When RPE sits low, the diagnosis usually points at pricing, scope creep or capacity leaking into unbillable work.
Panel order: 1 Revenue Growth · 2 Gross Profit % · 3 EBITDA % · 4 Revenue per Employee · 5 Cash Days · 6 Core Cash Target · 7 Business Return
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