The 7 Reasons Playbook

See the drift before your clients do. The complete diagnostic framework from The Drift, for firms.

Diagnosis before prescription

The 7 Reasons are the patterns of drift. The 7 Key Numbers are the signals those patterns leave in the data. The 5 Levers are the actions that reverse it, CLEAR is the system that delivers the conversation, and the Numbers Mentor is the person who runs it. One connected stack, and it starts with diagnosis.

Reading the patterns

A single pattern shows up in more than one signal. No model shows in flat gross profit and operating profit. The owner as ceiling shows in flatlining revenue growth and falling Revenue per Employee. Cash managed by feel shows in stretched Cash Days and a breached Core Cash Target. The mapping is a lens, not a rulebook.